Who we are
Abaxxi is a consulting firm specialised in revenue architecture. We step in when the sales engine falters: revenue is flat or declining while the market is growing, or a company entering France does not get the traction it expected.
We work with SMEs and mid-sized companies in western France, and with European and international companies, in particular German and English-speaking ones, building their business in France.
What makes us different
Diagnosis before prescription
We do not apply a universal playbook. Each engagement starts with a structured diagnosis of your sales organisation, so that recommendations follow from your situation rather than from a template.
Field experience
We believe that sales are won face to face, by people who understand their customer's decision. Our approach comes from years of prospecting, negotiating and managing sales teams, not only from strategy work.
Data and tools that are actually used
A CRM is only useful if it supports decisions. We have built data pipelines, CRM integrations and predictive models for clients, and we design steering tools that sales teams use in their daily work.
Honest about what a framework can do
Our Sales Force Capital framework draws on research in organisational capital. We are clear about its scope: it is a diagnostic tool that shows where to act, not a statistical promise of results.
Our Sales Force Capital framework
- Process capital : how formalised and repeatable your sales methods are.
- Relationship capital : how robust and diversified your key customer relationships are.
- Systems capital : how well you can see and steer your pipeline and revenue.
Founder
Abaxxi is led by Olivier Pasquier: 20 years in sales and marketing in Life Science, then 15 years of consulting in commercial transformation, with degrees from ESCP Business School and École Centrale Paris.

