Abaxxi · Sales organisation in France
Win in France with a sales organisation built for the French market.
Abaxxi helps European and international companies turn a promising entry into predictable revenue in France.
Book a callEntering France is not a translation exercise. Products that sell elsewhere stall here when the sales approach is copied instead of built.
Why sales stall in France
The product is rarely the problem
Twelve months after launch, the pipeline is thin and revenue rests on two or three accounts. The French market has its own rules: buying decisions shared between technical, financial and purchasing stakeholders, public tenders in healthcare and the public sector, strong regional networks, and buyers who expect to be addressed in French. A method imported from the home market, or left to a single local hire, rarely survives them.
Market entry and go-to-market
Target segments, decision makers, pricing, channels, tenders and partners. We build your route to market in France and open the first accounts with you.
Sales organisation and processes
Roles, territories, sales stages and qualification. A way of selling that is written down, repeatable, and does not depend on a single person.
Steering and CRM
Pipeline visibility, leading indicators and a CRM your team actually uses, so that you know what will close, and when.
How we work
Diagnosis first, then design, then results in the field
- DiagnosisAbout two weeks. A structured assessment of your commercial organisation with our Sales Force Capital framework: process, relationship and systems capital.
- DesignFour to five weeks. A sales system built for your market, your offer and your team in France.
- Prototype and roll-outTested in real conditions with your first customers, then deployed and handed over to your team.
A typical engagement runs over six to nine months. More about our approach
Customer cases
Results built in France for international companies
They have worked with us
“Thank you for your commitment, which allowed us to experience a very successful development, planning and roll-out of the project.” Peer Schatz, CEO of Qiagen
Letter to Olivier Pasquier
“Olivier combines outstanding technical knowledge and business acumen to develop QIAGEN’s IVD products in Europe to great success and market penetration.” Frank Apostel, CEO of Aprimeo Diagnostic, Frankfurt
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Why Abaxxi
Diagnosis before prescription
We assess your actual organisation before recommending anything. No universal playbook, no model imported from a previous engagement.
Field experience in France
Olivier Pasquier spent twenty years selling and marketing in Life Science, notably at Qiagen, before fifteen years of consulting in commercial transformation.
Three languages, one network
We work in French, English and German. As president of CAFANA, the Franco-German business club of Nantes Atlantique, Olivier opens doors in western France.
Honest about results
Each engagement is steered with indicators agreed at the start. Our framework shows where to act; it is not a statistical promise.
Planning to grow your business in France?
Every engagement starts with a confidential conversation about your market, your offer and your ambitions.